Medical Tourism Marketing and Business Development Success Strategies

June 14, 2023
08:00 AM | Eastern Standard Time
02:00 PM | Central European Standard Time
05:00 PM | Gulf Standard Time
09:00 PM | China Standard Time

Join us as Jonathan Edelheit, CEO of the Medical Tourism Association, unveils the key factors that determine success or failure in the dynamic realms of B2C, B2B, and B2G in the field of medical travel. With the resurgence of medical tourism, it's imperative to redefine your approach to this market. Discover the essential best practices that transcend any channel, enabling you to excel. Have you ever wondered why certain providers achieve a staggering 10 times higher conversion rate? Or why some providers struggle to generate patient leads while others are overwhelmed by them? Prepare to unlock these mysteries and revolutionize your medical tourism strategies.

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Learning Points

Learn how to approach B2B and B2G business relationships and create sustainable long term relationships that are a win for both sides.
Understand how building trust can increase your B2B and B2G relationships but help your B2C takeoff. More importantly learn what not to do and some of the most common mistakes healthcare providers, international patient departments and facilitators make.
We learn more from our failures and successes. Jonathan will share some of the best failures and successes he has seen over the past 20 years and some of the transformational things his organization and others are doing that is providing a lot of wins!

Webinar Speakers


Jonathan Edelheit

Jonathan Edelheit is Chairman & Co-founder of the Medical Tourism Association.  A visionary in the medical travel industry, Mr. Edelheit works with leading governments, hospitals, healthcare providers, insurance companies, and referring organizations across the globe to launch successful and sustainable medical travel programs.

Mr. Edelheit has led initiatives in Abu Dhabi, South Korea, Dubai, Jordan, Costa Rica, Colombia, Florida, Las Vegas, Miami and numerous destinations around the world.  He was a key player in rebuilding South Korea’s medical tourism program, driving it to becoming one of the top destinations in the world, receiving more than 400,000 medical tourists yearly. He is the editor of the Medical Tourism Magazine, and organizes the largest event in the industry, the World Medical Tourism & Global Healthcare Congress.

Mr. Edelheit is driven by a passion to make healthcare more transparent, affordable and accessible and to make knowledge and resources about the industry easily accessible.  He is committed to breaking down all the barriers that stand in the way of the industry achieving its true potential. Mr. Edelheit has built the largest network of industry stakeholders from across the globe reaching hundreds of thousands of professionals. He is not only the largest influencer on LinkedIn in Medical Travel, but also one of the largest influencers on LinkedIn in travel, tourism and employer healthcare and insurance.  With more than 500,000 members in his LinkedIn Groups, Mr. Edelheit continues to advocate and grow awareness for medical travel and help support those professionals who have made medical tourism their career. Mr. Edelheit has personally made several strategic investments in the industry and is an adviser to multiple organizations.  

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