Medical Tourism: Quick Wins or Long-Term Success?

12/07/2022
10:00 AM | Eastern Standard Time
04:00 PM | European Standard Time
06:00 PM | Gulf Standard Time
10:00 PM | China Standard Time

Many organizations are looking for quick wins in medical tourism: put up a new website quickly; implement quick services for medical travel patients; launch a quick marketing campaign; and attract international payers quickly. The reality is that if you are only focused on quick wins, you’ll be quickly disappointed.  Long-term success in medical tourism requires a disciplined and proactive approach that is patient-centric, promotes continuous innovation, and leverages smart relationships and partnerships.  Register for this webinar and understand where the gaps are so you can identify where the opportunities lie.

PARTICIPATING COMPANIES:
At-A-GLANCE

About the Webinar

Join us December 7, 2022 at 10AM EST as industry experts discuss why some organizations are successful in medical tourism while others are failing and why some organizations hit a “ceiling” of patient volume they just can’t get past, while other healthcare providers have patients beating a path to their door.  We will examine key industry stakeholders, including insurance companies, facilitators, hospitals, doctors to understand some common denominators for success and failure in medical tourism.

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VALUABLE KEY OBJECTIVES

Learning Points

Things you may be doing right now that are limiting the success of your medical tourism marketing.
Common mistakes many healthcare providers make in communication and client engagement.
Eliminating barriers that are negatively impacting the medical travel patient experience
GHA’s new EXCELerator program, a solution designed to accelerate innovation and maximize opportunities for success in the global healthcare space.
Steps startups and insurers can take to maximize a successful entry into medical tourism.
Why some government initiatives are successful while others are not.
INDUSTRY LEADERS

Webinar Speakers

MEDICAL TOURISM ASSOCIATION
CHAIRMAN & CO-FOUNDER

Jonathan Edelheit

Jonathan Edelheit is Chairman & Co-founder of the Medical Tourism Association.  A visionary in the medical travel industry, Mr. Edelheit works with leading governments, hospitals, healthcare providers, insurance companies, and referring organizations across the globe to launch successful and sustainable medical travel programs.

Mr. Edelheit has led initiatives in Abu Dhabi, South Korea, Dubai, Jordan, Costa Rica, Colombia, Florida, Las Vegas, Miami and numerous destinations around the world.  He was a key player in rebuilding South Korea’s medical tourism program, driving it to becoming one of the top destinations in the world, receiving more than 400,000 medical tourists yearly. He is the editor of the Medical Tourism Magazine, and organizes the largest event in the industry, the World Medical Tourism & Global Healthcare Congress.

Mr. Edelheit is driven by a passion to make healthcare more transparent, affordable and accessible and to make knowledge and resources about the industry easily accessible.  He is committed to breaking down all the barriers that stand in the way of the industry achieving its true potential. Mr. Edelheit has built the largest network of industry stakeholders from across the globe reaching hundreds of thousands of professionals. He is not only the largest influencer on LinkedIn in Medical Travel, but also one of the largest influencers on LinkedIn in travel, tourism and employer healthcare and insurance.  With more than 500,000 members in his LinkedIn Groups, Mr. Edelheit continues to advocate and grow awareness for medical travel and help support those professionals who have made medical tourism their career. Mr. Edelheit has personally made several strategic investments in the industry and is an adviser to multiple organizations.  

Global Healthcare Accreditation
Director of Operations and Business Development

Bill Cook

Bill Cook is Director of Business Development & Operations for Global Healthcare Accreditation (GHA) and Surveyor. Since 2006, Bill has been deeply involved in medical tourism in a number of different capacities: as a provider of medical services, a facilitator and later consultant, educator and speaker focused on the topic of international patient services.

Prior to joining GHA,Bill was co-founder and vice president of Medical Tours Costa Rica, a pioneering organization that played a key role in positioning Costa Rica as a leading medical tourism destination. Between 2006 and 2013, Bill and his team managed offshore medical care for over 3,000 patients treated at Costa Rica’s three JCI accredited facilities. During this time (December 2006 to October2011), Bill and his brother Brad Cook developed and managed Hospital Clinica Biblica’s international patient department, helping to position the facility as-one of the region’s premier international hospitals.

In 2012, Bill worked with Renee-Marie Stephano, president of the Medical Tourism Association, to help develop the first version of the International Patient Services Training and Certification program (IPSC). In 2014, Bill joined the Medical Tourism Association as the Director of Business Development for the Asia-Pacific region particularly focusing on initiatives in China. Bill has also worked as a consultant in medical tourism for several Latina American governments and has spoken or presented workshops in a number of countries including Brazil, China,Colombia, Costa Rica, Jordan, Mexico, Puerto Rico, and the United States.

Bill is an author and a regular contributor to the “Medical Tourism Magazine (MTM), published by the U.S. based Medical Tourism Association. Bill has coauthored several books, guides and written many articles related to medical tourism and the international patient experience.

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