Unlocking the 90%: Reimagining Medical Tourism for a New Era

September 3rd, 2025
08:00 AM EST
02:00 PM CET
04:00 PM GST
08:00 PM China Standard Time

The medical tourism industry has barely scratched the surface of its potential. Despite being a $100 billion USD global market, outdated business models, fragmented systems, and a lack of technology have rendered 90% of its opportunity virtually inaccessible. In this powerful webinar, Jonathan Edelheit, CEO of the Medical Tourism Association and founder of Better by MTA, challenges the status quo and outlines a bold vision for the future.

He will dissect why the current ecosystem is broken—from disconnected stakeholders to Excel-based referrals—and reveal how the industry’s refusal to evolve has made it impossible for airlines, insurers, facilitators, and providers to scale. Jonathan will share how Better by MTA, the first Airbnb-style platform for medical tourism, enables seamless integration, transparency, and trust—redefining how providers connect with global partners and patients.

This session is not just about technology—it’s about mindset. It’s about shifting from a closed, slow-moving model to an open, agile, and scalable global ecosystem that can finally unlock the 90% that’s been out of reach. Whether you’re a hospital, doctor, facilitator, or corporate buyer, this is your wake-up call.

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About the Webinar

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VALUABLE KEY OBJECTIVES

Learning Points

90% of the $100B medical tourism market remains out of reach due to outdated systems.
Excel sheets and disconnected players prevent industry growth and scalability.
Better by MTA connects providers globally with an Airbnb-style solution.
INDUSTRY LEADERS

Webinar Speakers

MEDICAL TOURISM ASSOCIATION
CHAIRMAN & CO-FOUNDER

Jonathan Edelheit

Jonathan Edelheit is Chairman & Co-founder of the Medical Tourism Association.  A visionary in the medical travel industry, Mr. Edelheit works with leading governments, hospitals, healthcare providers, insurance companies, and referring organizations across the globe to launch successful and sustainable medical travel programs.

Mr. Edelheit has led initiatives in Abu Dhabi, South Korea, Dubai, Jordan, Costa Rica, Colombia, Florida, Las Vegas, Miami and numerous destinations around the world.  He was a key player in rebuilding South Korea’s medical tourism program, driving it to becoming one of the top destinations in the world, receiving more than 400,000 medical tourists yearly. He is the editor of the Medical Tourism Magazine, and organizes the largest event in the industry, the World Medical Tourism & Global Healthcare Congress.

Mr. Edelheit is driven by a passion to make healthcare more transparent, affordable and accessible and to make knowledge and resources about the industry easily accessible.  He is committed to breaking down all the barriers that stand in the way of the industry achieving its true potential. Mr. Edelheit has built the largest network of industry stakeholders from across the globe reaching hundreds of thousands of professionals. He is not only the largest influencer on LinkedIn in Medical Travel, but also one of the largest influencers on LinkedIn in travel, tourism and employer healthcare and insurance.  With more than 500,000 members in his LinkedIn Groups, Mr. Edelheit continues to advocate and grow awareness for medical travel and help support those professionals who have made medical tourism their career. Mr. Edelheit has personally made several strategic investments in the industry and is an adviser to multiple organizations.  

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