Unlocking the 90%: Reimagining Medical Tourism for a New Era
The medical tourism industry has barely scratched the surface of its potential. Despite being a $100 billion USD global market, outdated business models, fragmented systems, and a lack of technology have rendered 90% of its opportunity virtually inaccessible. In this powerful webinar, Jonathan Edelheit, CEO of the Medical Tourism Association and founder of Better by MTA, challenges the status quo and outlines a bold vision for the future.
He will dissect why the current ecosystem is broken—from disconnected stakeholders to Excel-based referrals—and reveal how the industry’s refusal to evolve has made it impossible for airlines, insurers, facilitators, and providers to scale. Jonathan will share how Better by MTA, the first Airbnb-style platform for medical tourism, enables seamless integration, transparency, and trust—redefining how providers connect with global partners and patients.
This session is not just about technology—it’s about mindset. It’s about shifting from a closed, slow-moving model to an open, agile, and scalable global ecosystem that can finally unlock the 90% that’s been out of reach. Whether you’re a hospital, doctor, facilitator, or corporate buyer, this is your wake-up call.
