The Medical Tourism Association, in collaboration with the International Healthcare Research Center, has gathered critical insights into why patients are increasingly choosing to travel for medical care. This comprehensive 31-page report sheds light on the decision-making process, motivations, and concerns of medical tourists, focusing on aspects like the search for superior medical expertise, trust in healthcare providers, cost-effectiveness, and the appeal of innovative treatments. These findings are crucial for healthcare providers looking to tailor their services to meet the evolving needs and expectations of patients globally, ensuring not only the highest standards of care but also building the essential trust and confidence that underpins the decision to seek medical treatment abroad.
The key insights from the Patient Survey emphasize the crucial role of internationally recognized accreditations in establishing trust and credibility for medical providers. It also highlights the need for improved communication between patients and providers, especially in financial dealings and post-treatment care.
Learn why consumers chose a competing healthcare provider or facilitator.
Explore the various factors that lead patients to opt out of medical tourism, delving into the challenges or limitations in the offerings of providers that contribute to this decision. This includes considerations like financial concerns, trust issues, and perceptions of quality and safety.
Learn how to increase your appeal, optimize your medical tourism program and grow it.
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