Medical Tourism: Quick Wins or Long-Term Success?

Many organizations are looking for quick wins in medical tourism: put up a new website quickly; implement quick services for medical travel patients; launch a quick marketing campaign; and attract international payers quickly. The reality is that if you are only focused on quick wins, you’ll be quickly disappointed.  Long-term success in medical tourism requires a disciplined and proactive approach that is patient-centric, promotes continuous innovation, and leverages smart relationships and partnerships.